Meijer tasked Doner with a brand refresh that honored its deep Midwestern roots while bringing it into the modern era. Keeping the iconic blues, reds, and Meijer typography, I led the visual direction toward an Americana aesthetic that blends vintage nostalgia with a contemporary feel, giving the brand a refreshed identity that resonates with both loyal and new customers. Building on that foundation, I was also tapped to help concept the next brand campaign, Bring More Good to Life, reinforcing the idea that everyone deserves to bring more good into their life with Meijer.