Hi, I'm Xaw (pronounced Saw) Yang, a Senior Art Director based in Chicago with six years of experience creating work that moves people, literally and creatively.

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I've spent my career building campaigns across social, 360, OLV, OOH, brand identity, and digital for brands like Kimberly-Clark, Meijer, The UPS Store, and Google. Whether I'm directing a shoot, leading a campaign, or crafting a single social asset, I bring the same energy to everything I touch – concept-led, intentional, and always with the audience in mind.

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Beyond the work, I'm someone who genuinely loves people and the creative process. I believe the best ideas come from teams that trust each other, communicate openly, and aren't afraid to have fun along the way. I love mentoring up and coming creatives and helping them find their voice.

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When I'm not in creative mode you can catch me hunting down new food spots, grabbing boba with friends, running, watching anime, or being the hype man on the dance floor.

If you're looking for a creative partner who brings both the craft and the good vibes, let's connect!

EDUCATION 

College for Creative Studies - 2016/2020

Bachelor of Fine Arts